Mimic Simulations

  1. Link Landing Pages from Ads

    There is not an easy way to review landing pages relevance in context with the written ads.

    1 vote
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  2. 1 vote
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  3. Show Stages of the customer funnel

    I think the sim can further develop by replicating all stages of the customer funnel on many of the social advertising platforms. For example, let's say I targeted people like "Back to School Molly" with a social ad, 15% of them responded to my ad by liking it, sharing it, or viewing 6 seconds of the ad's video, I would then define this audience as a custom audience and target them with a different ad that takes them from awareness to interest.

    Suggested by Rafic Sinno

    1 vote
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  4. Unpublish button for landing pages

    Make a button to easily unpublish a landing page.

    5 votes
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  5. Add semester end "new product launch" feature to serve as a tool to reinforce student comprehension.

    Add semester end "new product launch" feature to reinforce student comprehension. For example, a new brand could be introduced, and students have specific targets (i.e., 250,000 views, 3% conversion, 12% open rate, etc.) to meet. This could serve as a quiz or a portion of a final exam (not time restricted).

    1 vote
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  6. Ability to customize the questions in Mimic Social

    I'd like the ability to use my own questions following the decision rounds.

    1 vote
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  7. 1 vote
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  8. Fix the October to November Button

    On the scheduling calendar, you can't use the arrows to go from October to November. You have to just click on the day in November and it switches the months.

    4 votes
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  9. 1 vote
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  10. Download Insights From Mimic Pro

    The ability to download insights would help users to view results offline to improve on later rounds.

    2 votes
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  11. Have Videos of Real Life People's Financial Struggles, Lessons Learned, and Testimonies

    This video made me sick to my stomach, but gave me an idea. Having videos like this in the sim I think would be valuable. Lets have the students see what real people are facing and have faced and how they got out of it and what they learned.
    https://youtu.be/3NzgMqIbZc8

    1 vote
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  12. Add a color blind mode or adjust the red and green colors in the Insights tab in the Mimic Pro simulation.

    As somebody with some degree of red-green color blindness, it is difficult for me to differentiate the red and green colors in the Insights tab within Mimic Pro on my laptop, therefore skewing my judgment of my ad and/or keyword quality. For reference, the help button that appears on the lower right of the screen of the simulation is clearly green to me.

    3 votes
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  13. 1 vote
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  14. Update Reports

    Update "Export Post Details" report to include posts for round 7 and beyond.

    2 votes
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  15. Time/Date Stamp

    On Social Mimic, please incorporate a time/Date stamp to the reports as well as a closing date for each round!

    1 vote
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  16. Easily Accessible Round by Round Data

    Professors constantly are asking to see results from specific rounds and don't want to have to dig through the CSV file and add up totals. Maybe the summary report can have a by-round total

    8 votes
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  17. Link in Simulation Complete Email is not working

    Link in Simulation Complete Email is not working. It never works for most students and is not needed.

    3 votes
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  18. Influencer Marketing Update

    Here is some feedback I got from Christian Hughes at Notre Dame. She does her research in Influencer Marketing and I asked for her feedback as she has been reviewing. "Yes, I've had a chance to play around with the simulation. I think that the influencer marketing rounds should require some extra decisions on the part of the students. They should indicate how many posts, which platform(s), across what time frame, etc. Similar to making the platform decisions in the first set of rounds, they should still have to make those decisions in the influencer marketing space.

    1 vote
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  19. Clarify Mimic Social Dates

    Many students get confused about the dates in the simulation. The dates do NOT align with dates in reality. Clarification for the students in the simulation would prevent any miscommunications or missed assignments.

    2 votes
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  20. Ability to see completion dates by round

    Ability to see completion dates by round
    I have a late policy in my syllabus. The current set up of exporting continually rolling cumulative scores in the simulation without a completion date by round make it difficult to allow extensions or late grades. It is unclear when the student completed both rounds and time consuming to go back through historical detail to try to determine a score. Alternatively, if the system supported CLOSE dates and extensions, this would also assist with the grading problem.

    4 votes
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