Influencer Marketing Update
Here is some feedback I got from Christian Hughes at Notre Dame. She does her research in Influencer Marketing and I asked for her feedback as she has been reviewing. "Yes, I've had a chance to play around with the simulation. I think that the influencer marketing rounds should require some extra decisions on the part of the students. They should indicate how many posts, which platform(s), across what time frame, etc. Similar to making the platform decisions in the first set of rounds, they should still have to make those decisions in the influencer marketing space.