Mimic Simulations

  1. Show Keyword Competition from Round 1 in Future Rounds

    Students want info from the keyword research in round 1 to carry over to future rounds. The keywords do show monthly searches but do not show level of bid competition.

    1 vote

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  2. PPC Dashboard in between rounds

    To help students instructors should view the PPC Dashboard in between rounds to analyze keywords, etc.

    2 votes

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  3. Link Landing Pages from Ads

    There is not an easy way to review landing pages relevance in context with the written ads.

    1 vote

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  4. Pictures instead of placeholders

    It would be nice to see actual pictures rather than place holders. I am a visual guy especially when designing a campaign and believe that pictures can make the difference.

    2 votes

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  5. Popout to compare results

    It would be easier if my results from the last round could be in a pop-out window so that I could easily look at the analysis of my ads from last round while building my new ads.

    2 votes

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  6. A true practice round that doesn't count towards the overall

    a true practice round that doesn't count toward the eventual score

    2 votes

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  7. 1 vote

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  8. Add semester end "new product launch" feature to serve as a tool to reinforce student comprehension.

    Add semester end "new product launch" feature to reinforce student comprehension. For example, a new brand could be introduced, and students have specific targets (i.e., 250,000 views, 3% conversion, 12% open rate, etc.) to meet. This could serve as a quiz or a portion of a final exam (not time restricted).

    1 vote

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  9. 1 vote

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  10. 1 vote

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  11. Different Products to choose from in Mimic Pro Simulation

    Provide the option for instructors to choose what products the simulation will contain that semester (For example, Option 1: Digital Cameras. Option 2: Cell Phones).

    1 vote

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  12. Provide good and bad examples of landing pages and emails

    I wish there were more examples provided on how to better the landing pages or email campaigns

    1 vote

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  13. Short video tutorials

    break up the walk-through video and have shorter videos that play before each simulation round that are specific to the goal of that round

    1 vote

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  14. Better instructions and improved UX

    so many of the things that caused our poor performances early on were due to misunderstandings of the interface itself (selecting the wrong option without realizing, not pressing a particular button, not realizing that we didn't have as many ad groups as we could have, overlooking a tab,

    0 votes

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  15. Show used keywords in search.

    All keywords will display when searched- but will show up as "currently in use" (for example) if attached to an existing ad group. This way, students can be assured the keyword didn't disappear completely.

    1 vote

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  16. Team Names in Round Top Navigation

    Students should be able to see their team name in the rounds top navigation bar

    1 vote

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  17. Email Marketing additions

    Email marketing- i would like to have been able to change my font and play around with colours etc as well as add pictures.

    Include merge tags and examples of email marketing techniques

    0 votes

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  18. Add own pictures

    Landing pages- i wish that for the landing pages we could add our own pictures etc.

    0 votes

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  19. Decision page subheading text should not be red

    Users are confused by the decisions page subheading text color being red. It indicates to them that the decision is not finished.

    0 votes

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  20. Export Page Per Click results in Ad Campaigns

    Users should be able to export PPC results in Ad Campaigns

    0 votes

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