Students want info from the keyword research in round 1 to carry over to future rounds. The keywords do show monthly searches but do not show level of bid competition.

To help students instructors should view the PPC Dashboard in between rounds to analyze keywords, etc.

There is not an easy way to review landing pages relevance in context with the written ads.

It would be nice to see actual pictures rather than place holders. I am a visual guy especially when designing a campaign and believe that pictures can make the difference.

It would be easier if my results from the last round could be in a pop-out window so that I could easily look at the analysis of my ads from last round while building my new ads.

a true practice round that doesn't count toward the eventual score

Add semester end "new product launch" feature to reinforce student comprehension. For example, a new brand could be introduced, and students have specific targets (i.e., 250,000 views, 3% conversion, 12% open rate, etc.) to meet. This could serve as a quiz or a portion of a final exam (not time restricted).

Provide the option for instructors to choose what products the simulation will contain that semester (For example, Option 1: Digital Cameras. Option 2: Cell Phones).

I wish there were more examples provided on how to better the landing pages or email campaigns

break up the walk-through video and have shorter videos that play before each simulation round that are specific to the goal of that round

so many of the things that caused our poor performances early on were due to misunderstandings of the interface itself (selecting the wrong option without realizing, not pressing a particular button, not realizing that we didn't have as many ad groups as we could have, overlooking a tab,

All keywords will display when searched- but will show up as "currently in use" (for example) if attached to an existing ad group. This way, students can be assured the keyword didn't disappear completely.

Students should be able to see their team name in the rounds top navigation bar

Email marketing- i would like to have been able to change my font and play around with colours etc as well as add pictures.

Include merge tags and examples of email marketing techniques

Landing pages- i wish that for the landing pages we could add our own pictures etc.

Users are confused by the decisions page subheading text color being red. It indicates to them that the decision is not finished.

Users should be able to export PPC results in Ad Campaigns