Provide the option for instructors to choose what products the simulation will contain that semester (For example, Option 1: Digital Cameras. Option 2: Cell Phones).

Students can unlock achievements and earn badges based on activity in the simulations.

Examples:
Social Butterfly - Most posts in a round (by channel)
Long winded - Longest text in a single post
Top Ad - Highest performing ad
Keyword Mogul - Most keywords in the top position / best bang for the buck, lowest avg CPC

To help drive Student Engagement

I wish there were more examples provided on how to better the landing pages or email campaigns

break up the walk-through video and have shorter videos that play before each simulation round that are specific to the goal of that round

so many of the things that caused our poor performances early on were due to misunderstandings of the interface itself (selecting the wrong option without realizing, not pressing a particular button, not realizing that we didn't have as many ad groups as we could have, overlooking a tab,

The bosses comments ended up not really pertaining to anything we did each week and I didnt feel like anything I was doing was actually affecting the results of his comments so I didn't seem to take them too seriously after a while.

Putting hints on a post that had horrible performance can help us learn from our mistakes and then learn from them so we can succeed as social media marketers.

Include which social media platform(s) each of the character profiles on Mimic Social uses.

People usually get paid on the 1st and 15th of each month. (or soon after that) Having revenue go up during those times, and down slightly when people would have less disposable income would be a neat addition.

Creating master courses in home for corporations and businesses to play through the simulations for whatever cost we set and freely share a link to any employees for training purposes.

All keywords will display when searched- but will show up as "currently in use" (for example) if attached to an existing ad group. This way, students can be assured the keyword didn't disappear completely.

Add layers of year semester and section to a course so that instructors can create a course for all the sections they teach. and Stukent can begin to track usage by these metrics

Students should be able to see their team name in the rounds top navigation bar

Inability of the professor to be able to have detailed insight to the actual actions taken by students. In Digital Marketing, cannot see the landing pages, ads, etc. that are being designed.

On Social Mimic, please incorporate a time/Date stamp to the reports as well as a closing date for each round!