Students want info from the keyword research in round 1 to carry over to future rounds. The keywords do show monthly searches but do not show level of bid competition.

To help students instructors should view the PPC Dashboard in between rounds to analyze keywords, etc.

There is not an easy way to review landing pages relevance in context with the written ads.

Provide the option for instructors to choose what products the simulation will contain that semester (For example, Option 1: Digital Cameras. Option 2: Cell Phones).

It would be nice to see actual pictures rather than place holders. I am a visual guy especially when designing a campaign and believe that pictures can make the difference.

It would be easier if my results from the last round could be in a pop-out window so that I could easily look at the analysis of my ads from last round while building my new ads.

a true practice round that doesn't count toward the eventual score

Improved communication tools for teams inside the mimic simulation platform.

Tablet optimization for the High School Market.

I think the sim can further develop by replicating all stages of the customer funnel on many of the social advertising platforms. For example, let's say I targeted people like "Back to School Molly" with a social ad, 15% of them responded to my ad by liking it, sharing it, or viewing 6 seconds of the ad's video, I would then define this audience as a custom audience and target them with a different ad that takes them from awareness to interest.

Suggested by Rafic Sinno

Add semester end "new product launch" feature to reinforce student comprehension. For example, a new brand could be introduced, and students have specific targets (i.e., 250,000 views, 3% conversion, 12% open rate, etc.) to meet. This could serve as a quiz or a portion of a final exam (not time restricted).

I'd like the ability to use my own questions following the decision rounds.

This video made me sick to my stomach, but gave me an idea. Having videos like this in the sim I think would be valuable. Lets have the students see what real people are facing and have faced and how they got out of it and what they learned.
https://youtu.be/3NzgMqIbZc8

There should be a way to schedule the same post at different times for the various social media handles

Here is some feedback I got from Christian Hughes at Notre Dame. She does her research in Influencer Marketing and I asked for her feedback as she has been reviewing. "Yes, I've had a chance to play around with the simulation. I think that the influencer marketing rounds should require some extra decisions on the part of the students. They should indicate how many posts, which platform(s), across what time frame, etc. Similar to making the platform decisions in the first set of rounds, they should still have to make those decisions in the influencer marketing space.

Many students get confused about the dates in the simulation. The dates do NOT align with dates in reality. Clarification for the students in the simulation would prevent any miscommunications or missed assignments.