Digital Textbooks

Help us to continue to improve our content housed inside our textbooks. Also, help us to Stay Current... to make sure that students are learning the most relevant information to prepare them for the industry. 
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  1. Improvements to Market Research Essentials textbook (MRE)

    Book is great in teaching application, but it needs more work in the theory of marketing research.

    3 votes
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    0 comments  ·  Market Research Essentials (MRE)  ·  Flag idea as inappropriate…  ·  Admin →
  2. Research Data in Market Research Essentials book

    Add in a case of Nielsen data and have other components of marketing research to include social/digital media research.

    1 vote
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    0 comments  ·  Market Research Essentials (MRE)  ·  Flag idea as inappropriate…  ·  Admin →
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