Digital Textbooks

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  1. 3 votes
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    0 comments  ·  All subjects  ·  Flag idea as inappropriate…  ·  Admin →
  2. Improvements to Market Research Essentials textbook (MRE)

    Book is great in teaching application, but it needs more work in the theory of marketing research.

    3 votes
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    0 comments  ·  Market Research Essentials (MRE)  ·  Flag idea as inappropriate…  ·  Admin →
  3. Include outcomes based on Bloom's Taxonomy

    I was wondering if Stukent might have these outcomes based on Bloom's Taxonomy for this Social Media Marketing course.

    2 votes
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    0 comments  ·  Essentials of Social Media Marketing  ·  Flag idea as inappropriate…  ·  Admin →
  4. 2 votes
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    0 comments  ·  Modern Marketing Principles (MMP)  ·  Flag idea as inappropriate…  ·  Admin →
  5. 2 votes
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    0 comments  ·  Modern Marketing Principles (MMP)  ·  Flag idea as inappropriate…  ·  Admin →
  6. Autograded Assignemnts

    Would like more autograded assignments

    2 votes
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    0 comments  ·  Modern Marketing Principles (MMP)  ·  Flag idea as inappropriate…  ·  Admin →
  7. International Marketing

    We should find some authors to create and produce an International Marketing textbook.

    2 votes
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  8. Provide examples of completed student projects

    Students and teachers would really benefit from examples of completed projects from the instructor resources in Marketing Strategies and Mod Marketing

    1 vote
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    0 comments  ·  Marketing Strategies (HS)  ·  Flag idea as inappropriate…  ·  Admin →
  9. Limit student access to additional resources in the book

    Remove student resources from their access and have those only accessible as the instructor shares those with them.

    1 vote
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  10. Expanded Test Bank

    Currently, the test bank only includes the questions from the quizzes that are taken throughout the textbook. An expanded test bank with additional questions would be a great way to create tests for students without giving them only questions that they have already seen before.

    1 vote
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    0 comments  ·  Essentials of Social Media Marketing  ·  Flag idea as inappropriate…  ·  Admin →
  11. 1 vote
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  12. Introduction to Advertising and Integrated Marketing Communications textbooks

    He suggested we we created and offer courseware on these two subjects. He feels we would do well in these two areas.

    1 vote
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  13. MMP too brief (not robust enough)

    Instructor said the content is "way too brief". Likes the VCS though.

    1 vote
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    0 comments  ·  Modern Marketing Principles (MMP)  ·  Flag idea as inappropriate…  ·  Admin →
  14. Academic-focused courseware

    Offer textbook with an increased academic approach. The material is good, but doesn't fit my specific course focus.

    1 vote
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    0 comments  ·  Digital Marketing Essentials (DME)  ·  Flag idea as inappropriate…  ·  Admin →
  15. 1 vote
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    0 comments  ·  Modern Marketing Principles (MMP)  ·  Flag idea as inappropriate…  ·  Admin →
  16. Content

    BCG Grother-Share and Ansoff Matrix

    1 vote
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    0 comments  ·  Modern Marketing Principles (MMP)  ·  Flag idea as inappropriate…  ·  Admin →
  17. Research Data in Market Research Essentials book

    Add in a case of Nielsen data and have other components of marketing research to include social/digital media research.

    1 vote
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    0 comments  ·  Market Research Essentials (MRE)  ·  Flag idea as inappropriate…  ·  Admin →
  18. Electrical Engineering Textbook

    Add an Electrical Engineering Textbook to Edify

    1 vote
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  19. Video Case Studies Assignments

    Your Video case Studies

    1 vote
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    0 comments  ·  Modern Marketing Principles (MMP)  ·  Flag idea as inappropriate…  ·  Admin →
  20. 0 votes
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    0 comments  ·  Digital Marketing Essentials (DME)  ·  Flag idea as inappropriate…  ·  Admin →
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