Moved ahead with missing sections - Was not notified that I was missing information with the budget section. I was able to allocate funds without selecting a ad campaign.

We never got to run the open cluster analysis promised in the text. And anyway, I think that we should have had more opportunity to run more cluster analyses at each stage. I figured out at least some of my errors, but I couldn't go back and correct them.

We haven't yet chosen a target cluster.

Instead of the one word variable names, use the whole question to name the variables.

Also, better instruction on how you are classifiying the variables. I would have classified the positioning variables as psychographic. So I think that within that variable type, you should make clear whether you are referring to customer personality, attitudes, beliefs, lifestyles, etc.

Your questions are not near specific enough, and most of them are errant to begin with. You give a survey that does not ask about importance of attribute, yet you ask a question that is "which attribute is most important to the target cluster". This is not proper analyses.

I have been spending way to much time on trying to figure out when I am complete and going through each step. I finished this cluster analysis but it won't let me continue to next cluster analysis I don't know where else to look to move on.

The score is not readily apparent on the Data Transformation report. Fixable and fixed rows are color coded and make sense but the format suggests there will be a black bar for score but you just need to look at the bottom.

Budget Allocation Marketing Strategy already Set in Round 3A but this is not the case for the previous Rounds