Mimic Simulations

  1. Influencer Marketing Update

    Here is some feedback I got from Christian Hughes at Notre Dame. She does her research in Influencer Marketing and I asked for her feedback as she has been reviewing. "Yes, I've had a chance to play around with the simulation. I think that the influencer marketing rounds should require some extra decisions on the part of the students. They should indicate how many posts, which platform(s), across what time frame, etc. Similar to making the platform decisions in the first set of rounds, they should still have to make those decisions in the influencer marketing space.

    1 vote

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  2. Clarify Mimic Social Dates

    Many students get confused about the dates in the simulation. The dates do NOT align with dates in reality. Clarification for the students in the simulation would prevent any miscommunications or missed assignments.

    2 votes

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  3. 1 vote

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  4. 1 vote

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  5. Different Products to choose from in Mimic Pro Simulation

    Provide the option for instructors to choose what products the simulation will contain that semester (For example, Option 1: Digital Cameras. Option 2: Cell Phones).

    1 vote

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  6. Achievements and Badges

    Students can unlock achievements and earn badges based on activity in the simulations.

    Examples:
    Social Butterfly - Most posts in a round (by channel)
    Long winded - Longest text in a single post
    Top Ad - Highest performing ad
    Keyword Mogul - Most keywords in the top position / best bang for the buck, lowest avg CPC

    To help drive Student Engagement

    1 vote

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  7. Provide good and bad examples of landing pages and emails

    I wish there were more examples provided on how to better the landing pages or email campaigns

    1 vote

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  8. Short video tutorials

    break up the walk-through video and have shorter videos that play before each simulation round that are specific to the goal of that round

    1 vote

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  9. Better instructions and improved UX

    so many of the things that caused our poor performances early on were due to misunderstandings of the interface itself (selecting the wrong option without realizing, not pressing a particular button, not realizing that we didn't have as many ad groups as we could have, overlooking a tab,

    0 votes

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  10. Bosses memos not pertinent enough

    The bosses comments ended up not really pertaining to anything we did each week and I didnt feel like anything I was doing was actually affecting the results of his comments so I didn't seem to take them too seriously after a while.

    1 vote

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  11. Display Hints on posts

    Putting hints on a post that had horrible performance can help us learn from our mistakes and then learn from them so we can succeed as social media marketers.

    1 vote

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  12. Include social media platform preference of character profiles

    Include which social media platform(s) each of the character profiles on Mimic Social uses.

    1 vote

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  13. Time of Month Additions

    People usually get paid on the 1st and 15th of each month. (or soon after that) Having revenue go up during those times, and down slightly when people would have less disposable income would be a neat addition.

    1 vote

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  14. Master Course for Corporations

    Creating master courses in home for corporations and businesses to play through the simulations for whatever cost we set and freely share a link to any employees for training purposes.

    1 vote

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  15. 1 vote

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  16. Show used keywords in search.

    All keywords will display when searched- but will show up as "currently in use" (for example) if attached to an existing ad group. This way, students can be assured the keyword didn't disappear completely.

    1 vote

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  17. Semester and section breakdown

    Add layers of year semester and section to a course so that instructors can create a course for all the sections they teach. and Stukent can begin to track usage by these metrics

    1 vote

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  18. 1 vote

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  19. 1 vote

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  20. Team Names in Round Top Navigation

    Students should be able to see their team name in the rounds top navigation bar

    1 vote

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